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Welcome to Scent School

We are delighted to invite you to Floral Street’s flagship store in the heart of Covent Garden in London, to experience a number of fragrance explorations with our expert Floristas.

Complimentary Florista exploration available in store

Step onto our Insta-famous carpet and be welcomed by our Giles Deacon dressed Floristas and discover our stunning collection of 8 fragrances powered by flowers. Our trained fragrance experts, will take you on a journey of colours, moods and smells to find the ultimate fragrance to fit you. No booking necessary, complimentary.

Monthly Scent School every 1st Wednesday of the month – next one on 5th December 2018.

We are now thrilled to offer monthly Scent Schools at our flagship store in Covent Garden, London, to lead you through the art of fragrance. This is a shared journey that will change the way you experience, enjoy and buy fragrance. Founder Michelle Feeney says: "When I launched the brand, my aim was to help people to become connoisseurs of fragrance in a fun, modern way."

FLORAL STREET's Floristas, trained by perfume experts from Robertet, the heritage Fragrance House, will unlock individual ingredients behind each perfume during an hour scent exploration. Ensure you come selfie ready, as we are sure you will be grabbing snaps all night long. Sit back, relax, and sip on prosecco, whilst our fragrance savvy Floristas unlock the secret Scent School hidden drawers.

£20 ticket including refreshments and a goodie bag.

Book your space by phone: 0207 836 3366, or by email:

Bridal Scent School: booking on request.

Personalised for you and your wedding party, join our FLORAL STREET’s Floristas in our flagship store in Covent Garden for a glass of bubbly and a fragrance discovery experience. Including fragrance, candles, diffusers and scented gifts.

Founder Michelle Feeney says: "Since opening our FLORAL STREET store we have found many brides want a personalised service for their wedding.  We have developed a wedding Scent School to help the bride and the entire wedding party choose how they, and the venue, want to smell on the big day."

Booking on request by phone: 0207 836 3366, or by email: 

£20 per person, including a goodie bag.

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