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Scent School in a Box

Welcome to Floral Street’s Scent School

Our founder Michelle Feeney calls Floral Street an ‘upstart’ start-up. We believe in shaking things up a little bit in the world of fine fragrance. It’s a clique that has got a bit stuffy and exclusive over the years. "When I launched the brand, my aim was to help people to become connoisseurs of fragrance in a fun, modern way,” says Michelle. At our Scent School, everyone is welcome.

Scent School is an immersion into how we create our fine fragrances here at Floral Street. We want you to enjoy the creation process as much as we do. You can attend the School in our Covent Garden store or join us digitally via our new Scent School in a Box (see panel, right).

However you take part, it’s a wonderful experience. You’ll be guided by one of our Floralistas, trained by perfume experts from Robertet, the heritage Fragrance House. They’ll take you on a journey of colours, moods and smells, to find the ultimate fragrance fit for you.

“It’s a scent immersion, using fragrance, ingredients and colours to encourage you to express your moods,” says Michelle. “We encourage you to ask yourself, ‘who will I be today?’ and find the perfect Floral Street fragrance to suit that mood.”

Our hour-long Scent Schools run monthly at our flagship store in Covent Garden, London. Sit back, relax and sip on Prosecco, and enjoy being inspired by the secrets of fine fragrance.

£20 ticket including refreshments and a goodie bag.

Book your appointment now.

Bridal Scent School: booking on request.

Personalised for you and your wedding party, join the Floral Street Floralistas in our flagship store in Covent Garden for a glass of bubbly and a fragrance discovery experience. Including fragrance, candles, diffusers and scented gifts.
"Since opening our Floral Street store we have found many brides want a personalised service for their wedding,” says our founder, Michelle Feeney. “We have developed a wedding Scent School to help the bride and the entire wedding party choose how they, and the venue, want to smell on the big day."

Booking on request by phone: 0207 836 3366, or by email: hello@floralstreet.com
£20 per person, including a goodie bag.