Why Recycling Week Matters To Us

We can all make a difference to the future of this planet. Let’s get this done, together

Recycle Week's goal? To galvanise all of us into recycling more of the right things, more often. Hear hear to that.

At Floral Street we have built our business around sustainable and eco-friendly practices and values. To mark Recycle Week, we are calling on the fragrance industry to work collaboratively to drive innovation and change for a more sustainable future.

“The fragrance industry can do so much more to make its products and packaging recyclable and reusable,” says our founder, Michelle Feeney. “If we come together as an industry, we can innovate and drive real change. We are an industry of creative and responsible innovators, so let’s lead this – together.”

Floral Street is doing its bit – but we know we can do more. Here is our six-point manifesto for change. 

BREAK THE RULES

"When I founded Floral Street I wanted to challenge myself and the beauty industry to do things differently,” says our founder, Michelle Feeney. “Until now, fine fragrance has been sold in overly shiny boxes, with lots of cellophane wrapping and a non-recyclable bottle. At Floral Street, we reject that traditional way of doing things. We create beautiful, fine fragrances, and we package them in a planet-friendly, sustainable way. We don’t use cellophane. Our fragrances are vegan, our ingredients are responsibly sourced and our packaging is recyclable, reusable or compostable and now refillable - it's the complete package. That’s what consumers really want. This is the future of beauty.”

THINK OUTSIDE THE BOX

Our ground-breaking wood pulp box is a fragrance first. It’s a responsible alternative to the traditional plastic cartons or foam inserts that usually encase perfumes. The Floral Street pulp cartons are compostable and reusable - you can even grow seeds in them. All our cardboard outer packaging is sustainably sourced and recyclable, we use vegetable and soy-based inks, and our printing plates are laser-etched - no chemicals are used and they are later recycled.

In addition to positive sustainable actions for a better environment, we support the World Land Trust. We carbon-offset through our carton board with an annual certification highlighting that we are a business doing good for the environment.

PRETTY FOR THE PLANET

Our beautiful gift boxes and wrapping paper are both FSC certified, confirming we meet the highest environmental and social responsibility standards. Our wrapping paper is also fully recyclable.

LET’S KEEP WORKING ON THIS, TOGETHER

“We’re not done yet,” says Michelle Feeney, when it comes to Floral Street's sustainability credentials. “We know there’s always more work to do. Floral Street's faces new challenges every day and it’s a constant work in progress.

“We need the beauty industry as a whole to get more involved. We can drive innovation and change. Let’s all work together to make our products and packaging recyclable and reusable.”