At Floral Street, we believe fragrance is more than a finishing touch. It’s mood, memory, identity, style and self-care all at once. When our founder Michelle Feeney created Floral Street, she worked with master perfumer Jérôme Epinette using mood boards rather than ingredients alone. That spirit of creativity and self-expression still shapes how we think about scent today.

When it comes to fragrance, we believe that the last ingredient is you. Your unique skin chemistry, mood, and even the way you apply it affects how a fragrance unfolds. That’s the magic of scent: it tells your story.

In this guide, we’ll share our tips for finding the scents to best suit your mood, the fragrance families behind our most-loved fragrances, and how to break out of a ‘signature scent’ rut. 

Of course, many fragrances sit across more than one scent family. You may discover that your perfect signature perfume is floral and woody, fresh and musky, or creamy with a gourmand edge – and that’s why sampling is so useful! Once you know which fragrance families excite you most, choosing becomes much less overwhelming.

If you’re still exploring your preferences, start by asking yourself what kinds of scents you already enjoy in candles, body products or home fragrance. Those clues can reveal a lot about the fragrance families that are most likely to suit your style. Remember, the last ingredient is you, so the way a fragrance sits on your skin will always shape how it feels to wear.

The A to Z of Floral Street scents

Each of our fragrances has its own personality, just like you. Whether you’re looking for something that reflects who you are already or will enable you to step into a different mood, our scents will let you choose how you want to feel each day.

8 Tips for testing and wearing your new perfumes

1. Only try one new fragrance a day to avoid overwhelming your senses.
2. Start on a blotter, then test your favourites on skin to see how they really develop.
3. Wear each fragrance for a few hours before making your decision, paying attention to how it smells once it’s dried and lingered on the skin for a while.
4. Notice whether the sillage feels right for you.
5. Apply perfume to moisturised skin to help improve longevity.
6. Focus on your pulse points, such as the wrists, neck and the inside of your elbows.
7. Avoid rubbing your wrists together after spraying, as this can affect how the fragrance settles.
8. Give yourself time – often the fragrances we love most are the ones we keep coming back to over a few weeks.