Celebrating Our 8th Birthday

A message from our founder, Michelle Feeney:

Eight years ago, I had a wild idea: to create a modern British fragrance brand that was bold, sustainable, and unapologetically expressive. Fast forward to today, and we’re blowing out eight candles (on a vegan cake, naturally) to celebrate a journey of scent innovation, planet-friendly beauty, and a community that inspires us every single day. That’s you.

Being a female founder? It’s right up there with being a mum. Both require stamina, vision, and the occasional strong cup of tea. From the get-go, Floral Street was born clean: ethical, vegan, and unyielding. It wasn’t easy—far from it—but these values were stitched into our very fabric. We kept going, uncompromising and committed, until they became a reality.

And let’s not forget: Floral Street is proudly independent. In today’s world, where global giants dominate, building and growing a British fragrance house on our own terms is no small feat. It’s a testament to resilience, creativity, and the power of staying true to our vision.

The brand also had to be vibrant, rebellious, and full of joy. Powered by flowers, yes—but never apologetic. Always brave and disruptive.

I wanted you to know what’s in your fragrance. To become a connoisseur of scent. Because fragrance doesn’t have a gender, and it certainly doesn’t need a celebrity face or use an "idealised" body to sell. This brand is about you. Your mood. Your moment. Your individual magic. Your authentic self.

Our packaging? It had to be recyclable and biodegradable. Because glamour shouldn’t cost the earth. Our pulp cartons have become icons in their own right—winning hearts, minds, and awards from The Fragrance Foundation, Global Green Beauty Awards, and the Global Sustainability Awards. Proof that doing things differently works.

Scent is powerful. It can shift your vibe, spark a memory, change your day. At Floral Street, we bottle that magic. Whether you want to feel energised, captivating, romantic—or all three—we’ve got a fragrance to match your mood.

Floral Street Bestsellers | Award-winning British vegan fragrances

So, here’s to eight years of doing things differently. Of being bold, British, and beautifully scented. Thank you for being part of our story. Let’s keep bottling joy and breaking rules.

Love,

Michelle