inspired by London
vegan & cruelty free
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powered by flowers
Michelle Feeney’s guide to summer fragrances
Discover our founder’s pick of the best sunny fragrances for hot weather.
When the days stretch longer and the sun shines brighter, it’s the perfect time to refresh your fragrance wardrobe. Just like swapping out jeans for shorts and knitwear for t-shirts, your scent should shift with the seasons.
Whether you’re lounging by the pool or jetting off somewhere exotic, choosing the best perfumes for hot weather is all about balancing freshness with staying power. At Floral Street, you can get the best of both with our long-lasting eau de parfums and revitalising perfume mists. We asked our founder, Michelle Feeney, for the inside scoop on smelling great all season with her top summer fragrance picks.
Michelle Feeney, Founder
How do the seasons affect the longevity of fragrance?
“Fragrance constantly evolves — it responds to temperature and interacts with our body chemistry as well as the scent of our environment. In warmer weather, those beautiful notes bloom faster on your skin as the molecules warm up and release more quickly — it’s like your perfume is waking up with the sunshine.
“In cooler months, things slow down a little: scent lingers closer to the skin, unfolding more gradually, which means the top and heart notes stay with us longer. It’s all part of the magic of fragrance — ever-changing with the seasons, just like us!”
Arizona Bloom Eau de Parfum
Any tips for making my fragrance last in the heat?
“Our eau de parfums contain a high level of perfume oil at 20%, compared to 5-15% in the majority of fine fragrances, which means they last longer on the skin. The most important rule for perfume is to keep it out of direct sunlight and humidity, as both can break down the natural oils more quickly, reducing their potency faster and affecting the scent.
“Moisturised skin holds scent better than dry skin, where it can evaporate quickly. Our revitalising perfume mists are a game changer — not only do they feel refreshing on skin due to anti-inflammatory ActiScents™ and lightly moisturising rosewater, but they can be used throughout the day to pump up the fragrance of our matching eau de parfums. I always keep one in my handbag.”
How do I choose a summer fragrance?
“At Floral Street, we ask the question, ‘Who will you be today?’. What we wear — whether that’s clothes, make-up or fragrance — has a huge impact on how we feel, and vice versa. Our fragrances allow you to switch up your mood every time you spritz. Our Fragrance Discovery Wardrobe is a great starting point to discover our full range.”
“Maybe you’re an art lover who seeks shade in city galleries? Perhaps you’re a social butterfly who loves to host a garden party, or a jet-setter who follows the sun? You could even be all three — in which case, create your own mini set and get 3 x 10ml fragrances for the price of 2 with our Perfume Pick & Mix.”
Sunflower Pop
“Bursting with optimism, this citrus fruity floral scent — combining mandarin, bergamot and bellini — was inspired by Van Gogh’s Sunflowers.”
bergamot
bellini accord
honey accord
Electric Rhubarb
“A bubbly blend of rhubarb, gardenia and sandalwood. If you could bottle the feeling of laughing and sipping perfectly chilled Prosecco on a summer’s afternoon, this would be it.”
rhubarb
island gardenia
sandalwood
Arizona Bloom
“Inspired by my trip to the Atacama Desert in Chile, this blend of Balinese coconut, black pepper and salted musks captures the feeling of total freedom under endless skies and eternal sunshine.”
coconut
black pepper
salted musks
London Poppy
“This orange blossom, lemon and neroli scent is our love letter to London. It's a city as tough as everlasting poppies; a city that always sees the sun."
sicilian lemon
orange blossom
neroli
Neon Rose
“A modern take on traditional florals: this is a perfume that smells like a rose would if it were neon. Its blend of pear, galbanum and Sichuan pepper is clean, floral, green and juicy.”
pear
galbanum
jasmine
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