The winter fragrance forecast: your scent wardrobe edit

Consider this your ultimate new season style guide.

Your Winter Scent Wardrobe, Decoded

Just as your clothing layers shift with the seasons, so should your fragrances. Winter calls for textures of scent that feel indulgent, grounding, and mood-boosting. Your own scent wardrobe of knits, silks, and statement pieces, bottled.

Our Sweet & Gourmand scents bring comfort through creamy vanilla, praline and coffee notes, the fragrance equivalent of your softest knit. Woody & Spicy scents lean on sandalwood, oud and cardamom for tailored depth and warmth. For those craving brightness, our Fresh blends use bergamot and mandarin to cut through winter greys. Floral scents of rose, iris and jasmine take on a velvety depth when paired with musk or amber.

1. Neo gourmands — the luxe knit

Why neo-gourmands work in the winter

Think of neo-gourmands as fragrance comfort food with a modern twist. They’re warm and enveloping, yet sophisticated enough to wear all day without tipping into overly sweet territory. For a deeper dive into how gourmands have evolved, see our full guide to gourmand fragrances.

This winter’s gourmands aren’t party cupcakes—they’re chic, subtle, and textured, like a perfectly woven knit. Notes of liqueur, nuts and spice add sophisticated complexity and depth to food-inspired scents.

Your match: Ylang Ylang Espresso Eau de Parfum. A moreish blend of espresso, tiramisu and Sichuan pepper. Founder Michelle Feeney calls it, “balanced indulgence—like your favourite sweater, it works day or night.”

shop Ylang Ylang Espresso
Floral Street Ylang Ylang Espresso Eau de Parfum | Award-winning British vegan fragrances
Ylang Ylang Espresso Eau de Parfum

2. Golden brightness — the statement accessory

Why citrus brightness matters in cold months

Golden citrus and sun-kissed notes cut through grey skies, bringing radiance to darker days. Like a bold accessory, they lift your mood and your outfit instantly.

Love your all-black winter wardrobe? Keep it and let your fragrance bring the colour instead. A burst of citrus delivers a pop of brightness to keep your mood sunny, even if your outfit isn’t.

Your match: Sunflower Pop Eau de Parfum. Inspired by Van Gogh’s Sunflowers, it brightens up any gloomy day with its uplifting blend of mandarin, Calabrian bergamot and bellini.

shop Sunflower Pop
Floral Street Sunflower Pop Eau de Parfum 50ml | Award-winning British vegan fragrances
Sunflower Pop Eau de Parfum

3. Spiced woods — the oversized bomber jacket

Why spiced woods are a winter classic

These notes add depth, polish, and presence. Just like tailoring, woody bases with pepper or cardamom never go out of style, they anchor your winter scent wardrobe.

Powerful, spicy, woody: this is the winter fragrance equivalent of throwing on an oversized bomber jacket. Instantly cool, instantly bold, and endlessly versatile.

Your match: Black Lotus Eau de Parfum. Sweet centifolia rose adds depth to spicy saffron and intoxicating jasmine. Michelle describes it as “our classic English rose with attitude.”

shop Black Lotus
Black Lotus Eau de Parfum

4. Indulgent accords — the cocktail dress

Why indulgence belongs in winter

Velvety vanilla, resin, and balsamic notes feel like a rich fabric lining: invisible to others, but irresistible to you. They turn a fragrance into a sensorial treat.

When the nights draw in, fragrance gets dressed up. This season is all about opulent blends that feel as timeless and alluring as your eveningwear—rich florals draped over velvety woods and resins.

Your match: Chypre Sublime Eau de Parfum. Incense, damask rose, violet, patchouli, and labdanum create a glamorous woody chypre that’s effortlessly chic. Michelle calls it “the little black dress of fragrance—a must-have for holiday parties, and always in style.”

shop Chypre Sublime
Chypre Sublime Eau de Parfum

5. Wellness and mood boosting — the elevated sweatsuit

Why wellness scents matter now

With darker days, fragrances become more than accessories, they’re instant mood enhancers. Fresh, green or citrus-bright blends can uplift your energy, while soft vanilla and amber notes offer a cocooning calm, wrapping you in warmth when you need comfort most

Fragrance as self-care is ever-growing in popularity. Like your best off-duty set, these scents use ingredients that balance and soothe, so that you can feel good and smell good.

Your match: Wild Vanilla Orchid Perfume Mist & 50ml Eau de Parfum Bundle. The long-wearing eau de parfum combines creamy vanilla, jasmine and amber—it’s vanilla, but not as you know it, soft, skin-like, and effortlessly mood-boosting. Power up your scent with the matching skin-nourishing mist for all-day comfort. Explore our
floral mood-boosting guide
.

shop the bundle
Wild Vanilla Orchid Perfume Mist

6. Velvety florals — the tailored suit

Why florals still shine in winter

Florals may feel spring-like, but in winter they take on plush textures. Rose, iris, and jasmine layered with musk or woods become sultry, velvety, and long-lasting.

Florals are reimagined for winter with depth and intrigue: powdery petals meet ripe red fruits, exotic spice, and sparkling citrus. The result is sophisticated and quietly powerful—like the fragrance version of a perfectly tailored suit.

Your match: Iris Goddess. A powdery, soft chypre floral that’s other-worldly yet empowering. With a silvery orris note, it feels timeless, contemporary and expensive. “When I first tried it, I cried,” says Michelle. “It has history, it has modernity, and it feels powerful. For me, it’s the fragrance that says: I mean business.”

shop Iris Goddess
Iris Goddess Eau de Parfum

Winter fragrances for women

Autumn into winter is the moment to embrace fragrances with depth, texture, and a touch of indulgence. For women, that often means velvety florals, radiant gourmands, and bright citrus accents that carry you from crisp autumn days into winter nights.

  • Velvety Florals: Iris Goddess and Black Lotus reimagine flowers with a plush, duskier tone. They feel soft in autumn and grow bolder as winter deepens.
  • Indulgent Accords: Wild Vanilla Orchid layers vanilla with spice and resin, a note that works as gently in September as it does luxuriously in December.
  • Golden Brightness: Sunflower Pop brings a splash of autumn sunshine to gloomy skies, its citrus glow equally at home in an October afternoon or a frosty January morning.

Winter fragrances for men

For men, autumn–winter fragrances lean on woods, spice, and neo-gourmands. Scents that feel like seasonal staples, as tailored and dependable as a well-cut coat.

  • Spiced Woods: Chypre Sublime captures the smoky, earthy richness that mirrors fallen leaves and carries effortlessly into winter evenings.
  • Neo-Gourmands: Ylang Ylang Espresso combines roasted coffee with pepper and praline. It feels bold for autumn days and becomes even more enveloping once winter sets in.

How to style your winter scents

Just like layering knits and coats, fragrance layering is the trick of the season. Four of our bestselling eau de parfums—Wonderland Peony, Sweet Almond Blossom, Wild Vanilla Orchid and Arizona Bloom—have matching perfume mists (in both 125ml and travel-friendly 50ml) so that you can power up your fragrance and boost your mood throughout the day.

shop sets

Expand your scent palette

The Fragrance Discovery Wardrobe is your edit of miniatures, the perfect way to explore perfume samples before committing to a full-size bottle. This way, you can try, mix, and play. Think of it as your fragrance fitting room: pocket-sized pieces that let you experiment with seasonal style.

Michelle puts it best: “You wouldn’t wear the same clothes every day, so why stick to one scent? Think of fragrance as your daily styling choice—playful, expressive, and multi-faceted. Every day starts with the question, ‘Who will you be today?’"

shop Fragrance Discovery Wardrobe

Frequently asked...

Richer notes such as woods, amber, gourmand, spice, that feel grounding and long-lasting in colder air.

Start with a lighter mist, then build with a deeper eau de parfum in a complementary family (floral + woody, gourmand + spice).

Top notes fade faster in winter air, so apply to moisturised skin and pulse points. Even mist a scarf for extra staying power.

Not when paired with warmth. Bergamot or mandarin layered with vanilla, woods or spice brings year-round brightness.

No, minis are perfect for layering, travelling, or switching your scent to match your winter mood.